Branding Quote by Anonymous
![“The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.” quote by Anonymous](https://sms4smile.com/quotes/img-quotes/691/anonymous-1_branding_the-no-1-most-credible-source-of-online_433262.jpg)
““The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.””
About This Quote
Source Article: Marketing Trends, 2021
YouTube is the top online recommendation source; friends and reviews follow in influence.
In simple terms: YouTube leads recommendations, friends and reviews follow.
Key Takeaway
Utilize multiple recommendation channels.
Themes
marketing
social media
influence
Mood
informative
cautious
Type
analytical
strategic
When to use this quote
- online advertising
- brand partnerships
Key Concepts
digital strategy
consumer behavior
Questions to Reflect On
- How can you diversify recommendations?
- What role do friends play in your purchasing?
A Different Perspective
Relying heavily on one platform can be risky.
