Branding Quote by Paul M Rand

You always think in terms of customer benefit. You always think, "How could I really benefit people at such a high level that they…

— Brian Tracy

Users who continually find value in a product are more likely to tell their friends about it.

— Nir Eyal

“Good advice for anyone wanting to make an impact with a product, a service or even a message is to differentiate yourself.”

— Donny Ingram

“How you think about your customers influences how you respond to them.”

— Marilyn Suttle

The polling of Internet users shows that friends recommendations are the most reliable driver behind purchasing decisions. Right now that market is largely untapped.…

— Yuri Milner

“If there is one trait that your brand must speak of, it is trust.”

— idowu koyenikan

“While influencing behavior can be a part of good product design, heavy-handed efforts can have adverse consequences and risk losing users’ trust.”

— Nir Eyal

“Top sales professionals will confirm that nurturing their “sphere of influence” is essential to their success. When trust and rapport are well cultivated, it…

— Susan C. Young

“Online word-of-mouth is very powerful. These days customer service is one of the most important differentiation factors used by customers to pick one brand…

— Pooja Agnihotri

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to…

— Simon Mainwaring

90% trust peers on social networks (even strangers); only 15-18% trust brands.

— Danny Brown

Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of…

— Jeffrey Gitomer