Attention Quote by Annette Bening
“I still remember the five points of salesmanship: attention, interest, conviction, desire and close.”
About This Quote
Source Book: Sales Mastery Handbook, 2005
Effective sales follows five steps: capture attention, spark interest, build conviction, create desire, then close the deal.
In simple terms: Sales needs attention, interest, belief, desire, close.
Follow the five‑step sales process.
Themes
Mood
Type
When to use this quote
- retail
- B2B negotiations
- online sales
- networking events
Key Concepts
Questions to Reflect On
- Which step do you find hardest?
- How can you adapt the steps for complex sales?
Not all prospects fit the model; flexibility is needed.