21st century Quote by Anne M. Mulcahy

President Obama is the best-known politician to be exploring the possibilities of new technologies to converse with the people. Others must follow his lead…

— Eduardo Paes

We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in an era…

— Jeffrey Pfeffer

I think a lot of campaigns mis-learned the lessons of Obama 2008. They overly focused on the particular tools, and less so on the…

— Zephyr Teachout

People who supported Obama felt like they formed a relationship, that they were being spoken to. The way that campaign worked and the way…

— James Spader

Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a…

— Christian Audigier

Obama won the presidency by running the first integrated three-screen campaign - reaching people directly via Internet, cell phones, and TV - with an…

— Ari Melber

Barack Obama has brought glamour back to American politics - not the faux glamour-by-association of campaigning with movie stars or sailing with the Kennedys,…

— Virginia Postrel

“Presidential campaigns are on the verge of turning into media contests between master operators of the Internet. What once had been substantive debates about…

— Henry Kissinger

I thought Obama ran the best campaign I have ever known - disciplined, well organised, very, very good. I was very impressed.

— Nancy Reagan

Obama microtargeted his way to re-election by pitting Americans against each other in many instances. In order to confront the challenges the nation faces,…

— Kevin Madden

“Great marketers see potential customers as real people. They create campaigns that appeal to their, wants, needs and desires.”

— Stacey Kehoe

Unfortunately, as inspiring as people find Barack Obama, change can be interpreted in so many different ways. I think he might do a great…

— Immortal Technique