"Most large media firms make outsized investments to……" — Anita Elberse

Most large media firms make outsized investments to acquire and market a… - Anita Elberse
"Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs."

Anita Elberse

16 Quotes by Anita Elberse

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