All Anita Elberse Quotes
- No one disputes that online businesses offer much more variety than their analog counterparts. Analog
- As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in… Assortments
- The entertainment business remains a business of blockbusters, and increasingly so. Blockbusters
- What you get when you put all your resources behind a product, is you get everyone to join in. All
- For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was… All
- Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and… Bieber
- Most of my colleagues have research awards on the shelf. I have party invites. Awards
- Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with… Been
- One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time. Concepts
- Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees… Anyone
- With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success… Budgets
- In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments.… Bets
- If anything, the impact of digital technology is creating bigger brands and bigger superstars. Bigger
- Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales… Acquire
- When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success. Acquisition
- Because they are inherently social, people find value in reading the same books and watching the same movies that others do. Books