"Jay Z is building a range of businesses……" — Anita Elberse
"Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways."
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Anita Elberse
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16 Quotes by Anita Elberse
Anita Elberse has 16 quotes on this site.
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No one disputes that online businesses offer much more variety than their analog counterparts.
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As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution…
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The entertainment business remains a business of blockbusters, and increasingly so.
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What you get when you put all your resources behind a product, is you get everyone to join in.
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For the first case I did with Octone, 360 deals were not at all being talked about. And then for…
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Most of my colleagues have research awards on the shelf. I have party invites.
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Because making movies is such an expensive endeavor, other media such as books and comics have long been a more…
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One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.
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Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive…
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With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to…
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In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It…
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If anything, the impact of digital technology is creating bigger brands and bigger superstars.
See all 16 quotes by Anita Elberse »
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