Management Quote by Andrew McAfee
““The platform can also use the extensive tool kit of revenue management techniques to shape which suppliers each buyer sees, and how prominently. It’s not too cynical to expect that a platform might use this power to feature lesser-known suppliers over more famous ones, all else being equal.””
About This Quote
Source Article: Platform Economics, Harvard Business Review, 2022
Platforms can prioritize less famous suppliers using revenue‑management tools, influencing buyer visibility.
In simple terms: Platforms can favor smaller sellers.
Key Takeaway
Use data‑driven supplier ranking.
Themes
economics
platforms
fairness
Mood
analytical
critical
Type
business
strategic
When to use this quote
- e‑commerce marketplaces
- B2B supplier portals
- online travel agencies
Key Concepts
revenue management
algorithmic curation
market power
Questions to Reflect On
- How should platforms balance fairness with efficiency?
- What safeguards prevent abuse of visibility control?
A Different Perspective
May reduce consumer choice or create bias.
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