Book Quote by Alissa Quart

“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”

— David McRaney

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

“Don't simply run after brands, establish yourself as a brand”

— Myra Yadav

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand should strive to own a word in the mind of the consumer.

— Al Ries

“What makes a brand unique now is the difference it creates—how it affects people’s lives and becomes part of their story.”

— Bernadette Jiwa

I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop.

— Henrik Lundqvist

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

“Everybody, by birth to end of the life in the human world is grow-up as brand somebody ended as bitter brand and somebody ended…

— Mansur Almia

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands…

— Dan Levitan