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Emotion Quote by Alfred Hitchcock

“Our primary function is to create an emotion and our secondary function is to sustain that emotions.” quote by Alfred Hitchcock
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“Our primary function is to create an emotion and our secondary function is to sustain that emotions.”

Alfred Hitchcock

About This Quote

Source Film: Psycho, 1960

Emotion is the core purpose of storytelling, and its continuation keeps audiences engaged.

In simple terms: Stories aim to evoke and maintain feelings.

Key Takeaway

Focus on creating and sustaining emotional impact.

Themes

storytelling emotion engagement

Mood

dramatic intriguing

Type

narrative persuasive

When to use this quote

  • film
  • marketing
  • advertising
  • public speaking

Key Concepts

psychology audience connection

Questions to Reflect On

  • How do you balance emotional appeal with honesty?
  • When is sustaining emotion harmful?
A Different Perspective

Emotions can be manipulated unethically.

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