Emotion Quote by Alfred Hitchcock
“Our primary function is to create an emotion and our secondary function is to sustain that emotions.”
About This Quote
Source Film: Psycho, 1960
Emotion is the core purpose of storytelling, and its continuation keeps audiences engaged.
In simple terms: Stories aim to evoke and maintain feelings.
Focus on creating and sustaining emotional impact.
Themes
Mood
Type
When to use this quote
- film
- marketing
- advertising
- public speaking
Key Concepts
Questions to Reflect On
- How do you balance emotional appeal with honesty?
- When is sustaining emotion harmful?
Emotions can be manipulated unethically.