““We will figure something out that seems relatively interesting and … spend some time in Northern Japan, talking to the master about how you can form metal in a certain way. As you truly understand that, that obviously informs your design, rather than it just being an arbitrary shape, that you annotate. The product architecture starts to become informed by your really understanding that material. That’s an example of one of the reasons we don’t do lots and lots of stuff, because that’s time consuming and demanding.””
