I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change.… — Ekta Kapoor Copy Share Image
To survive in a creative economy, you need basic instinct! You have to know and smell your viewer. — Ekta Kapoor Copy Share Image
As a producer or even as a basic seller, you need to be confident about your product. — Ekta Kapoor Copy Share Image
I don't think hype always works. It can get you initial audience, but eventually, it's your story, and the characters need to… — Ekta Kapoor Copy Share Image
Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and… — Ekta Kapoor Copy Share Image
My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my… — Ekta Kapoor Copy Share Image
It is very difficult for an actor to replace another actor who has already created an image. — Ekta Kapoor Copy Share Image
I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around. — Ekta Kapoor Copy Share Image
The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels. — Ekta Kapoor Copy Share Image
I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story. — Ekta Kapoor Copy Share Image
My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my… — Ekta Kapoor Copy Share Image
I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger. — Ekta Kapoor Copy Share Image
