If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is… — Joseph Sugarman Copy Share Image
You must become an expert on a product, service or anything you write about to really be effective. — Joseph Sugarman Copy Share Image
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure… — Joseph Sugarman Copy Share Image
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn… — Joseph Sugarman Copy Share Image
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have… — Joseph Sugarman Copy Share Image
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence… — Joseph Sugarman Copy Share Image
“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people… — Joseph Sugarman Copy Share Image
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. — Joseph Sugarman Copy Share Image
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding… — Joseph Sugarman Copy Share Image
If you follow only one rule, let it be this one: Be yourself. The really strong boy-girl relationships are based on what people really… — Joseph Sugarman Copy Share Image
“It's not whether you win or lose in life that's important but whether you play the game. Lose enough and eventually you will win.… — Joseph Sugarman Copy Share Image
You must become an expert on a product, service or anything you write about to really be effective. — Joseph Sugarman Copy Share Image
