“It's not whether you win or lose in life that's important but whether you play the game. Lose enough and eventually you will win. It's only a matter of time.” — Joseph Sugarman Copy Share Image
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have… — Joseph Sugarman Copy Share
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn… — Joseph Sugarman Copy Share Image
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have… — Joseph Sugarman Copy Share Image
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence… — Joseph Sugarman Copy Share Image
“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people… — Joseph Sugarman Copy Share Image
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. — Joseph Sugarman Copy Share Image
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding… — Joseph Sugarman Copy Share Image
If you follow only one rule, let it be this one: Be yourself. The really strong boy-girl relationships are based on what people really… — Joseph Sugarman Copy Share Image
“It's not whether you win or lose in life that's important but whether you play the game. Lose enough and eventually you will win.… — Joseph Sugarman Copy Share Image
You must become an expert on a product, service or anything you write about to really be effective. — Joseph Sugarman Copy Share Image
