“The secret to selling great work is to sell the idea of the work before you sell the work.” — Peter Coughter Copy Share Image
“Just spend a bit of time bringing the same level of creativity to selling the work as you brought to creating the work.” — Peter Coughter Copy Share Image
“The words on the screen are usually a distraction to the audience. If you’re reading the words, by the time you’ve gotten around to… — Peter Coughter Copy Share Image
“the audience will not remember the vast majority of what you say. But they will remember what they thought about what you said. And… — Peter Coughter Copy Share Image
“We all fall in love with our own ideas. The trick is to know when to fall out of love with these ideas and… — Peter Coughter Copy Share Image
“If they’re not getting something, you’ve got to make the point in a way that they do get before you move on to the… — Peter Coughter Copy Share Image
“But it’s not because we’re afraid to fail. It’s because we’re afraid that we’ll succeed. That is what truly terrifies us.” — Peter Coughter Copy Share Image
“It should seem as if we’re thinking of these words for the first time as we say them. In fact, it should feel as… — Peter Coughter Copy Share Image
“Start each of your sentences by looking directly into someone’s eyes.” — Peter Coughter Copy Share Image
“things—Feeling Safe, Being Right, Feeling Good, and Looking Good. If any of these conditions are challenged, we become fearful.” — Peter Coughter Copy Share Image
“But when you have something important to say, you must be looking at someone.” — Peter Coughter Copy Share Image
“And then, you’ve got to sit down and write what I call the “Voice Over” for each slide. You’ve got to decide exactly what… — Peter Coughter Copy Share Image
“The secret to selling great work is to sell the idea of the work before you sell the work.” — Peter Coughter Copy Share Image
