“brains are not static hunks of tissue but flexible and adaptive organs that change throughout our lives. The term used to describe this new understanding is brain plasticity.” — David DiSalvo Copy Share Image
“Years of neuroscience research have led to the current understanding of the brain as a prediction machine—an amazingly complex organ that processes information to determine what's coming next. Specifically, the brain specializes in pattern detection and recognition, anticipation of threats,… — David DiSalvo Copy Share Image
“The flip side of this reality is that our big brains, advanced as they are, come with an array of complex shortcomings and are… — David DiSalvo Copy Share Image
“Participants who anticipated more rapid feedback scored the highest on the test.” — David DiSalvo Copy Share Image
“The best way to think of how our brains frame information is to imagine a picture frame, except unlike a normal frame, this one… — David DiSalvo Copy Share Image
“the amPFC and PCC were shown to play a large role in self-referential thinking and autobiographical memory (essentially, the “me” part of your brain).” — David DiSalvo Copy Share Image
“those who ask themselves whether they will perform a task generally do better than those who tell themselves that they will.” — David DiSalvo Copy Share Image
“In German, bridge (die brucke) is a feminine noun; in Spanish, bridge (el puente) is a masculine noun. Boroditsky found that when asked to… — David DiSalvo Copy Share Image
“selective attention,” also called “selectivity bias”—the tendency to orient oneself toward and process information from only one part of our environment to the exclusion… — David DiSalvo Copy Share Image
“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better about moral… — David DiSalvo Copy Share Image
“appears that our first instinct is for idleness, but when given an excuse to be busy (even a meaningless one), we're liable to act… — David DiSalvo Copy Share Image
“The reason that persuasive messages are short, pithy, and digestible in seconds is that we process them so quickly that they become familiar without… — David DiSalvo Copy Share Image
“schema (singular form of schemata) is like a mental map of concepts that hangs together by association.” — David DiSalvo Copy Share Image
“Specifically, a web of neurons—dubbed the “default network”—spanning three brain regions (the medial prefrontal cortex, the posterior cingulate cortex, and the parietal cortex) are… — David DiSalvo Copy Share Image
“it's always on in the background but only takes first chair in our brains when we're not focused on anything in particular.” — David DiSalvo Copy Share Image
“Our expectations for what we should be able to recall are hardly in line with what our brains are capable of processing—which, by the… — David DiSalvo Copy Share Image
