Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings. — Jan Tschichold Copy Share Image
People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear. — Beatrice Warde Copy Share Image
It is freely admitted that this "testing" is far from ideal and could even be described as anecdotal. — Eric Gill Copy Share Image
I was a generalist in college. You take a lot of courses to feel out what you're interested in. I really felt… — Jessica Hische Copy Share Image
The seventies were my fattest decade. Overall I think the seventies were distinctly bulbous. People looked chunky, typefaces were rounded, writing implements… — Will Self Copy Share Image
Typography tended to alter language from a means of perception and exploration to a portable commodity. — Marshall McLuhan Copy Share Image
Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By… — Ellen Lupton Copy Share Image
The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to… — Zuzana Licko Copy Share Image
In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote,… — Robert Bringhurst Copy Share Image
Printing demands a humility of mind, for the lack of which many of the fine arts are even now floundering in self-conscious… — Beatrice Warde Copy Share Image
When a type design is good it is not because each individual letter of the alphabet is perfect in form, but because… — Frederic Goudy Copy Share Image
The first thing one learns about typography & type design is that these rules are made to be broken. — Jeffery Keedy Copy Share Image
If your words aren't truthful, the finest optically letter-spaced typography won't help, — Edward Tufte Copy Share Image
“A page of a book is like a human face. Look at a page by Hemingway and compare it with Sterne and… — Stefan Themerson Copy Share Image
Typography at its best is a visual form of language linking timelessness and time. — Robert Bringhurst Copy Share Image
The better people communicate, the greater will be the need for better typography-expressive typography. — Herb Lubalin Copy Share Image
