“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is more targeted. It is naturally directed towards an interested audience. But want to know the best thing about… — Jonah Berger Copy Share Image
Connecting with others is rewarding; it makes us feel like we're not alone in the world. — Jonah Berger Copy Share Image
“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.” — Jonah Berger Copy Share Image
“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting… — Jonah Berger Copy Share Image
“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social currency of… — Jonah Berger Copy Share Image
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even. — Jonah Berger Copy Share Image
“Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people… — Jonah Berger Copy Share Image
“Contagious content is like that—so inherently viral that it spreads regardless of who is doing the talking.” — Jonah Berger Copy Share Image
“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do… — Jonah Berger Copy Share Image
“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help takes a… — Jonah Berger Copy Share Image
