In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except… — Maurice Saatchi Copy Share Image
Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a… — Maurice Saatchi Copy Share Image
America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf.… — Maurice Saatchi Copy Share Image
All media owners want to attract advertising revenue. Google is no different. — Maurice Saatchi Copy Share Image
I write in the most distressingly slow way in terms of punctuation and grammar. — Maurice Saatchi Copy Share Image
The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world. — Maurice Saatchi Copy Share Image
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the… — Maurice Saatchi Copy Share Image
Advertising at its worst will be killed by the Internet. And rightly so. — Maurice Saatchi Copy Share Image
Poetry can't cure cancer, but it can save your life until you die. — Maurice Saatchi Copy Share Image
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. — Maurice Saatchi Copy Share Image
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is… — Maurice Saatchi Copy Share Image
True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way,… — Maurice Saatchi Copy Share Image
