Simplicity is the outcome of technical subtlety. It is the goal, not the starting point. — Maurice Saatchi Copy Share Image
Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'. — Maurice Saatchi Copy Share Image
America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf.… — Maurice Saatchi Copy Share Image
All media owners want to attract advertising revenue. Google is no different. — Maurice Saatchi Copy Share Image
I write in the most distressingly slow way in terms of punctuation and grammar. — Maurice Saatchi Copy Share Image
The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world. — Maurice Saatchi Copy Share Image
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the… — Maurice Saatchi Copy Share Image
Advertising at its worst will be killed by the Internet. And rightly so. — Maurice Saatchi Copy Share Image
Poetry can't cure cancer, but it can save your life until you die. — Maurice Saatchi Copy Share Image
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. — Maurice Saatchi Copy Share Image
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is… — Maurice Saatchi Copy Share Image
True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way,… — Maurice Saatchi Copy Share Image
