The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation. — John Seely Brown Copy Share Image
The most important invention that will come out of the corporate research lab in the future will be the corporation itself. — John Seely Brown Copy Share Image
People need to know more than what a piece of information means. They also need to know how the information matters. — John Seely Brown Copy Share Image
The need for innovation – the lifeblood of business – is widely recognized, and imagination and play are key ingredients for making it happen. — John Seely Brown Copy Share Image
The harder you fight to hold on to specific assumptions, the more likely there's gold in letting go of them. — John Seely Brown Copy Share Image
It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes… — John Seely Brown Copy Share Image
It's been said that if NASA wanted to go to the moon again, it would have to start from scratch, having lost not the… — John Seely Brown Copy Share Image
The technologies that will be most successful will resonate with human behaviour instead of working against it. In fact, to solve the problems of… — John Seely Brown Copy Share Image
We are working on creating self-describing, self-organizing, self-diagnosing and self-repairing networks. — John Seely Brown Copy Share Image
The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less… — John Seely Brown Copy Share Image
The job of leadership today is not just to make money, it's to make meaning. — John Seely Brown Copy Share Image
