It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes its power and possibility. Instead of pouring knowledge into people's heads, you need to help them… — John Seely Brown Copy Share Image
The technologies that will be most successful will resonate with human behaviour instead of working against it. In fact, to solve the problems of delivering and assimilating new technology into the workplace, we must look to the way humans act… — John Seely Brown Copy Share Image
People need to know more than what a piece of information means. They also need to know how the information matters. — John Seely Brown Copy Share Image
The need for innovation – the lifeblood of business – is widely recognized, and imagination and play are key ingredients for making it happen. — John Seely Brown Copy Share Image
The harder you fight to hold on to specific assumptions, the more likely there's gold in letting go of them. — John Seely Brown Copy Share Image
It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes… — John Seely Brown Copy Share Image
It's been said that if NASA wanted to go to the moon again, it would have to start from scratch, having lost not the… — John Seely Brown Copy Share Image
The technologies that will be most successful will resonate with human behaviour instead of working against it. In fact, to solve the problems of… — John Seely Brown Copy Share Image
We are working on creating self-describing, self-organizing, self-diagnosing and self-repairing networks. — John Seely Brown Copy Share Image
The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less… — John Seely Brown Copy Share Image
The job of leadership today is not just to make money, it's to make meaning. — John Seely Brown Copy Share Image
