I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost… — Steve Jobs Copy Share Image
One of the failures of technology companies is that they build technologies thinking everything else will work out. — Steve Jobs Copy Share Image
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. — Steve Jobs Copy Share Image
Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste. — Steve Jobs Copy Share Image
Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have… — Steve Jobs Copy Share Image
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we… — Steve Jobs Copy Share Image
We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We… — Steve Jobs Copy Share Image
People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in… — Steve Jobs Copy Share Image
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you… — Steve Jobs Copy Share Image
It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans. — Steve Jobs Copy Share Image
The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't… — Steve Jobs Copy Share Image
If you ask who are the customers of education, the customers of education are the society at large, the employers who hire… — Steve Jobs Copy Share Image
Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots,… — Steve Jobs Copy Share Image
Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and… — Steve Jobs Copy Share Image
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in… — Steve Jobs Copy Share Image
I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there… — Steve Jobs Copy Share Image
Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way… — Steve Jobs Copy Share Image
I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a… — Steve Jobs Copy Share Image
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea,… — Steve Jobs Copy Share Image
The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And… — Steve Jobs Copy Share Image
We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an… — Steve Jobs Copy Share Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image