When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay,… — Yves Behar Copy Share Image
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If… — Yves Behar Copy Share Image
I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. — Yves Behar Copy Share Image
The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to… — Yves Behar Copy Share Image
When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you… — Yves Behar Copy Share Image
An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a… — Yves Behar Copy Share Image
To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as… — Yves Behar Copy Share Image
I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as… — Yves Behar Copy Share Image
Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just… — Yves Behar Copy Share Image
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology.… — Yves Behar Copy Share Image
