Where there are no spectators, there is no sponsorship. Where there is no sponsorship, there is no money. Where there is no money, there are no officials with fingers in the pot. The lesson to be learnt from this is… — Howard Jacobson Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful. — Martin Sorrell Copy Share Image
