I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it. — Saul Bass Copy Share Image
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the… — Saul Bass Copy Share Image
There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from… — Saul Bass Copy Share Image
The average individual lives in a high impact, complex, visual environment. — Saul Bass Copy Share Image
When a well-known creative person such as me is perceived to have created a knockoff of my own previous work, such a perception is… — Saul Bass Copy Share Image
I began as a graphic designer. As part of my work, I created film symbols for ad campaigns. I happened to be working on… — Saul Bass Copy Share Image
Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in… — Saul Bass Copy Share Image
The products people like best start with function and wind up with look. — Saul Bass Copy Share Image
All fliers have some concern about flying. Some handle it by 'flying' the plane. They're 'raising' the wheels, 'making' the turns and so on.… — Saul Bass Copy Share Image
Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re… — Saul Bass Copy Share Image
I've watched Spike Lee's career with interest, and he seemed to be striving for an original and moral point of view. — Saul Bass Copy Share Image
There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised. — Saul Bass Copy Share Image
The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very… — Saul Bass Copy Share Image
My position was that the film begins with the first frame and that the film should be doing a job at that point. — Saul Bass Copy Share Image
Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem,… — Saul Bass Copy Share Image
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent. — Saul Bass Copy Share Image
