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Repeats Quotes by Paul Rand

1 Repeats quote by Paul Rand

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Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if…

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More by Paul Rand

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,…

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will…

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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts…

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There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet -…

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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by…

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Being good is more important than being original. Originality is a product, not an intention.

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In the Orthodox religion, you don't draw the human figure. It's against the rules.

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Everything is design. Everything!

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“In essence, it is not what it looks like but what it does that defines a symbol.”

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The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…

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“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is…

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Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

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