“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are shaped by the interaction between organizational members and external stakeholders.” — Nicholas Ind Copy Share Image
“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are… — Nicholas Ind Copy Share Image
“The more the customer is involved in the process of service production and delivery, the greater the perceived value and satisfaction. . . Consumers (as individuals and… — Nicholas Ind Copy Share Image
“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the… — Nicholas Ind Copy Share Image
“A fundamental element of human nature is the need for creative work, for creative enquiry, for free creation.’1 Noam Chomsky” — Nicholas Ind Copy Share Image
“Generation C (people born after 1990) as connected, communicating, content-centric, computerized, community-oriented and always clicking.” — Nicholas Ind Copy Share Image
“Allowing customers a creative role can then build both confidence and energy. It can help initiate the right innovation efforts and keep them on… — Nicholas Ind Copy Share Image
“Co-creation meets a fundamental need, because ‘we cannot bear to live our lives without some sort of content that we can see as constituting… — Nicholas Ind Copy Share Image
“services-dominant logic that argues the brand is co-created with consumers and the concept of the experience economy have shifted branding away from communications to… — Nicholas Ind Copy Share Image
“Today’s innovators need to figure out how to build working relationships with customers who feel that they too have a stake in the business.” — Nicholas Ind Copy Share Image
“Apple is well connected to its fan and professional user base and it does use research to generate insights into customer behaviour. Interestingly though,… — Nicholas Ind Copy Share Image
“If the ideology is built on the identity of the organization and the core tenets of the culture, it is an encapsulation of what… — Nicholas Ind Copy Share Image
