Business is no longer a matter of profits alone. Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public. — James Cash Penney Copy Share Image
Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton. — James Cash Penney Copy Share Image
I was long brought up to think that it was nothing short of a crime to miss a sale. — James Cash Penney Copy Share Image
No man can climb the ladder of success without first placing his foot on the bottom rung. — James Cash Penney Copy Share Image
Do not primarily train men to work. Train them to serve willingly and intelligently. — James Cash Penney Copy Share Image
Men are not great or small because of their material possessions. They are great or small because of what they are. — James Cash Penney Copy Share Image
Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn — James Cash Penney Copy Share Image
I learned that all things come to those who wait-provided they hustle while they wait. — James Cash Penney Copy Share Image
We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your… — James Cash Penney Copy Share Image
In every man s life there lies latent energy. There is, however, a spark that, if kindled, will set the whole being afire, and… — James Cash Penney Copy Share Image
How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life… — James Cash Penney Copy Share Image
The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for… — James Cash Penney Copy Share Image
The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization. — James Cash Penney Copy Share Image
The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply — James Cash Penney Copy Share Image
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition. — James Cash Penney Copy Share Image
