Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise. — Bob Burg Copy Share Image
The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas. — Bob Burg Copy Share Image
Play the Reverse gossip game. See how many nice things you can say behind someones back. — Bob Burg Copy Share Image
“who achieve great things that the world will never forget, start out by accomplishing small things that the world will never see.” — Bob Burg Copy Share Image
Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection. — Bob Burg Copy Share Image
When you sell on price, you are a commodity. When you sell on value, you are a resource. — Bob Burg Copy Share Image
“I just love that. Give people something good to live up to—something great—and they usually will. In fact, often they’ll even exceed those expectations.” — Bob Burg Copy Share Image
It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you… — Bob Burg Copy Share Image
What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest… — Bob Burg Copy Share Image
Nobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the… — Bob Burg Copy Share Image
Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they… — Bob Burg Copy Share Image
