You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and… — Kevin Plank Copy Share Image
I'm usually a pretty intense person. Give me an inch, and I'm going to go. — Kevin Plank Copy Share Image
I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school,… — Kevin Plank Copy Share Image
My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back… — Kevin Plank Copy Share Image
Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are… — Kevin Plank Copy Share Image
As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you… — Kevin Plank Copy Share Image
You need to put your hands around the throat of your business, and you need to run it. There's no other way. — Kevin Plank Copy Share Image
Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure… — Kevin Plank Copy Share Image
Any self-respecting entrepreneur has borrowed money from their mother at some point. — Kevin Plank Copy Share Image
My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a… — Kevin Plank Copy Share Image
I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting… — Kevin Plank Copy Share Image
All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land. — Kevin Plank Copy Share Image
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you… — Kevin Plank Copy Share Image
There's an entrepreneur right now, scared to death, making excuses, saying, 'It's not the right time just yet.' There's no such thing as a… — Kevin Plank Copy Share Image
Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in… — Kevin Plank Copy Share Image
