“4. Owned Triggers Owned triggers consume a piece of real-estate in the user’s environment. They consistently show up in daily life and it is ultimately up to the user to opt into allowing these triggers to appear.” — Nir Eyal Copy Share Image
“Owned triggers are only set after users sign up for an account, submit their email address, install an app, opt into newsletters, or otherwise indicate they want to continue receiving communications. While paid, earned, and relationship triggers drive new user… — Nir Eyal Copy Share Image
