Good marketers see consumers as complete human beings with all the dimensions real people have. — Jonah Sachs Copy Share Image
“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the… — Jonah Sachs Copy Share Image
Good marketers see consumers as complete human beings with all the dimensions real people have. — Jonah Sachs Copy Share Image
“vanity sets in when you love what you’re selling so much that you assume everyone else will too. You start to believe your idea… — Jonah Sachs Copy Share Image
“Using Maslow’s insights, you can define higher-level values appropriate to your message, brand, and audience. Then, using what we learn from Joseph Campbell, you can turn those values into a resonant moral of the story and create a story structure that will appeal to the heroic potential in your audiences. These models show us a clear alternative to the dark,… — Jonah Sachs Copy Share
“rebels seem to resist conformity to anything—except perhaps the Apple brand.” — Jonah Sachs Copy Share Image
“orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.” — Jonah Sachs Copy Share Image
“People who emphasize extrinsic values show higher levels of prejudice, less concern for human rights, lower levels of behavior to protect the environment, and… — Jonah Sachs Copy Share Image
“For most of human history, myths have survived through changing times because they did not demand to be seen as a literal retelling of… — Jonah Sachs Copy Share Image
“empowerment marketing—stories told to help encourage audiences on their path to maturation and citizenship. The practice of empowerment marketing is based on two of… — Jonah Sachs Copy Share Image
The stories that spread today empower us and give us belief in our own heroic potential. — Jonah Sachs Copy Share Image
“Start with your audiences and their needs, then introduce yourself as a catalyst for helping them meet those needs, and a story instantly begins… — Jonah Sachs Copy Share Image
