“Using Maslow’s insights, you can define higher-level values appropriate to your message, brand, and audience. Then, using what we learn from Joseph Campbell, you can turn those values into a resonant moral of the story and create a story structure… — Jonah Sachs Copy Share Image
“empowerment marketing—stories told to help encourage audiences on their path to maturation and citizenship. The practice of empowerment marketing is based on two of the most influential theories in the field of human growth and maturation—Abraham Maslow’s hierarchy of needs… — Jonah Sachs Copy Share Image
“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the… — Jonah Sachs Copy Share Image
Good marketers see consumers as complete human beings with all the dimensions real people have. — Jonah Sachs Copy Share Image
“vanity sets in when you love what you’re selling so much that you assume everyone else will too. You start to believe your idea… — Jonah Sachs Copy Share Image
“Using Maslow’s insights, you can define higher-level values appropriate to your message, brand, and audience. Then, using what we learn from Joseph Campbell, you… — Jonah Sachs Copy Share Image
“rebels seem to resist conformity to anything—except perhaps the Apple brand.” — Jonah Sachs Copy Share Image
“orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.” — Jonah Sachs Copy Share Image
“People who emphasize extrinsic values show higher levels of prejudice, less concern for human rights, lower levels of behavior to protect the environment, and… — Jonah Sachs Copy Share Image
“For most of human history, myths have survived through changing times because they did not demand to be seen as a literal retelling of… — Jonah Sachs Copy Share Image
“empowerment marketing—stories told to help encourage audiences on their path to maturation and citizenship. The practice of empowerment marketing is based on two of… — Jonah Sachs Copy Share Image
The stories that spread today empower us and give us belief in our own heroic potential. — Jonah Sachs Copy Share Image
“Start with your audiences and their needs, then introduce yourself as a catalyst for helping them meet those needs, and a story instantly begins… — Jonah Sachs Copy Share Image
