“If something in the ad isn’t helping you achieve that objective then it’s detracting from it and you should get rid of it.” — Allan Dib Copy Share Image
“Understanding the difference between strategy and tactics is absolutely key to marketing success.” — Allan Dib Copy Share Image
“If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put… — Allan Dib Copy Share Image
“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.” — Allan Dib Copy Share Image
“Take the time to craft a compelling, well-thought-out offer. Your conversion rate will skyrocket and so will your bottom line.” — Allan Dib Copy Share Image
“So going back to our example, a good plumber is not necessarily the best person to run a plumbing business. This is a vitally… — Allan Dib Copy Share Image
“By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or… — Allan Dib Copy Share Image
“tell your audience about all the effort that goes into delivering your product or service” — Allan Dib Copy Share Image
“Failing to anticipate how changes in technology will affect your business or industry, and failing to take action accordingly, can be fatal to your… — Allan Dib Copy Share Image
“the majority of your success comes from the top 4% of your actions. Or put yet another way 96% of the stuff you do… — Allan Dib Copy Share Image
“One of the main reasons marketing campaigns fail is because the offer is lazy and poorly thought out. It’s something crappy and unexciting like… — Allan Dib Copy Share Image
