We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?' — Clayton Christensen Copy Share Image
If we are to develop profound theory to solve the intractable problems in our societally-critical domains... we must learn to crawl into the life of what makes people tick. — Clayton Christensen Copy Share Image
But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff… — Clayton Christensen Copy Share Image
In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between… — Clayton Christensen Copy Share Image
Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job.… — Clayton Christensen Copy Share Image
People in private equity complain that they have so much capital and so few places to invest. But you have lots of entrepreneurs trying… — Clayton Christensen Copy Share Image
If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth… — Clayton Christensen Copy Share Image
A sustaining innovation makes better products that you can sell for better profits to your best customers. — Clayton Christensen Copy Share Image
Purpose must be deliberately conceived and chosen, and then pursued. — Clayton Christensen Copy Share Image
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on… — Clayton Christensen Copy Share Image
What you need is a fundamental humility - the belief that you can learn from anyone. — Clayton Christensen Copy Share Image
This is why I belong, and why I believe. I commend to all this same search for happiness and for the truth. — Clayton Christensen Copy Share Image
I think this is one reason why the Lord invented the Internet - so members can teach one another how to succeed in assignments… — Clayton Christensen Copy Share Image
Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort… — Clayton Christensen Copy Share Image
