Marketing Quotes · Page 76

Let's not betray cinema with marketing inside the film. If it's done outside, then it's ok. That is essential to integrity.

— Kay Kay Menon

Multinational brands, especially those with successful legacies, often struggle in emerging countries.

— Dinesh Paliwal

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

— Al Ries

The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.

— Robert Waterman McChesney

“Fulfill your pride in your brand! Brand your uniqueness with a sophisticated personality.”

— Anyaele Sam Chiyson

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

— Trevor Dunn

The IndyMac name had a lot of brand recognition - maybe for the wrong reasons, but there was recognition.

— Steve Mnuchin

“This story inspires me to contribute with something unique and exciting for my time.”

— Simon Zingerman

“Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will…

— Laura Busche

Both companies have product ranges with world-class brands that complement each other perfectly. Our companies share a common culture and mission. By…

— Robert J. Eaton

For me I'm a luxury brand trying to prove to people and the industry that it's not about being a TV celebrity…

— Christian Siriano

I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a…

— Beyonce Knowles

Before any movie of yours gets made, it will be vetted by the studio's marketing department. So, you do have to answer…

— Thomas Lennon

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them…

— Bernice Fitz-Gibbon

“Retailers have four advantages over manufacturers when it comes to influencing consumers: the cost-effectiveness of their branding model, direct contact with shoppers,…

— Greg Thain

Advertising has always been about creating awareness. We started to question that logic. Discovery-led consumption is where we are headed. We are…

— Naveen Tewari

But you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part…

— Matthew Weiner

“Manufacturers must seek to widen their distribution and proactively embrace new customers and distribution channels, be it hard discounters such as Aldi,…

— Greg Thain

Hillary does nothing without careful calculation. She knows that politicians - provided they have real power - who bash entire industries tend…

— Donald Luskin

You can build the most important companies in history with a very simple to describe concept. You can market products in less…

— Keith Rabois

“In February 2010, Ad Age reported that Wal-Mart had consolidated its stocked range of food bags from three brands, Ziploc, Glad and…

— Greg Thain

Then you see something like the Gucci advertising and you're like, "Yes!" It gives you confidence because you feel like you're not…

— Gucci Westman

I optimize for brands and people I enjoy spending time with - we've invested in Warby Parker, Glossier, Outdoor Voices, Bonobos -…

— Kirsten Green

Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can…

— Russell Brand

“Personal branding is important to me as a person. It’s also important to me as a non-person. I am a rock.”

— Jarod Kintz

“In fact, some 20 percent of the top 100 brands in Interbrand’s study are primarily or exclusively B2B.1”

— Steve McKee

“The internet and online communication is the window into your world - but real life, in person communication / connection is the door.”

— Rasheed Ogunlaru

Ordinary people can spread good and bad information about brands faster than marketers.

— Ray Johnson

Music is a universal language and really an interesting way for a brand to expand their consumer horizon.

— Amit Trivedi

Don't blame the marketing department. The buck stops with the chief executive.

— John D. Rockefeller

Your ‘brand’ is what your customers think of you, not what you think of you.

— Jon Taffer

I love Victoria's Secret and the brand, and I'm passionate about Victoria's Secret commercials, too.

— Adriana Lima

Many young people don't know what Versace represent. I want to show what makes Versace an iconic brand.

— Donatella Versace

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

— Al Ries

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the…

— Tim O'Reilly

Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads…

— Chris Brogan

To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.

— Chris Brogan

Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.

— Gillian Flynn

A really important point for me is that I don't use any brand or corporate sponsors. So I have no responsibility to…

— JR

Self-promotion has never been a point, and I'm incredibly inept at self-promotion.

— Jeremy Davies