THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. — Al Ries Copy Share Image
As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy… — Jimmy Carr Copy Share Image
Perhaps the most important marketing step any business can take is to discover a way to be different. — John Jantsch Copy Share Image
If you do not care about your end user immensely, especially in the next few years, your brand will die. — Gary Vaynerchuk Copy Share Image
I was working in a day job in marketing but I had my sights on doing an open-mic night. — Ellie Taylor Copy Share Image
I work hard, so I surround myself with people that work just as hard. It's important if you want to create a… — Damon Dash Copy Share Image
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing. — Brian Solis Copy Share Image
People are not interested in your product or your business; they are interested in solving their own problems. — James Dillehay Copy Share Image
“It's pointless to spend millions on advertising before ensuring that the promise keepers (employees) understand and can keep the promises made by… — Ian P. Buckingham Copy Share Image
Like any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not… — John Tinker Copy Share Image
We're a brand, but I think the difference is that we know we're a brand and we take advantage of that for… — Perrie Edwards Copy Share Image
It's important to have a say in your off-the-field brand and what you're doing, your sponsorships, what you want to be represented… — Baker Mayfield Copy Share Image
“The core of PR ((public relations) is strongest where our identity and value relationships are built through sharing and caring interactions, not… — Tracey Bond Copy Share Image
I grew up with free television. Now, it wasn't free, there was these commercials, and so the economic model was driven through… — Nicholas Negroponte Copy Share Image
If you're not that big player, then nobody's really gonna know who you are to promote the brand. If LeBron says, 'Go… — Brittney Griner Copy Share Image
Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells… — Tom Ford Copy Share Image
“consider whether intangible assets such as brand names, reputation, and culture are relevant in testing the hypothesis. For example, if a no-name… — Victor Cheng Copy Share Image
“I didn't know it at the time, but what I was doing here included two keys to running a successful business: knowing… — Sophia Amoruso Copy Share Image
“It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to… — Enrique Badia Copy Share Image
“It has been said that when people are free to do as they please, they usually imitate one another. We look to… — Jonah Berger Copy Share Image
I don't know much about the music business, but for just general advice for someone trying to create things, as simple as… — Joe Rogan Copy Share Image
“Retailers, in general, welcome brand proliferation from manufacturers but are increasingly wary of SKU proliferation within brands. While the number of brands… — Greg Thain Copy Share Image
“Dear, Rich Indian, Please pardon me If I hurt your humanity. Don’t dare to think that, people respect you, for the brand… — G.K. Dutta Copy Share Image
Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily… — James Webb Young Copy Share Image
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. — Simon Mainwaring Copy Share Image
The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be… — Kimbal Musk Copy Share Image
Marketing is all about providing information that will heighten someone's anticipated and real pleasure. — Dan Ariely Copy Share Image
“An element of propaganda, of sales and marketing, always intervened between the inner and the outer person.” — Julian Barnes Copy Share Image
If advertising is not an official or state art, it is nonetheless clearly art. — Michael Schudson Copy Share Image
People are not enjoying life because they're trying to be something or brand themselves. — Rashida Jones Copy Share Image
I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm… — Abbas Kiarostami Copy Share Image
Engineers are really good at labeling and branding things. If we had named Kentucky Fried Chicken, it would have been Hot Dead… — Vinton Cerf Copy Share Image
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable. — Clayton Christensen Copy Share Image
“good brands make you feel good, but great brands make you feel good about yourself.” — Bruce Turkel Copy Share Image
Today I will be a successful sales professional, and I will learn something today that will make me even more professional tomorrow. — Anonymous Copy Share Image
What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers. — Theodore Beale Copy Share Image
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease… — Ava DuVernay Copy Share Image
Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great. — James C. Collins Copy Share Image
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do. — Lauren Conrad Copy Share Image
If advertising had a little more respect for the public, the public would have a lot more respect for advertising. — James Randolph Adams Copy Share Image
