A friend recommending a product is how Weiss describes how women shop for beauty, and she wants to be that trusted friend online. She notes that the blog Into The Gloss was built in less than a month, turning beauty into a lively conversation instead of a hidden step‑sister. Weiss also says each person’s own power is infinite when they choose what to share and keep the products they love.
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Emily Weiss is an American businesswoman. She is the founder and former CEO of the cosmetics company Glossier and the blog Into the Gloss. She was featured in a Forbes 30 Under 30 list in 2015. In 2019, she was included in Time magazine's "Next 100". In May 2022, she stepped down as Glossier’s CEO a
