Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a… — Jay Conrad Levinson Copy Share Image
The reality of it is, we have to have an enormous amount of corporate support to fund 43 race teams and all… — Brian France Copy Share Image
Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more… — Paul Theroux Copy Share Image
As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of… — Ken Xie Copy Share Image
I hate false advertising, like 'Skittles: taste the rainbow.' No one's ever been like, 'Rainbow, right you guys?' Or what's Reese's? 'There's… — Amy Schumer Copy Share Image
I didn't have to fit into a mold. You make the mold. People can smell a rat. If you're doing thing for… — Anthony Evans Copy Share Image
The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is… — Ursula K. Le Guin Copy Share Image
The biggest thing that I've appreciated is that a lot of brands have stepped up and sent me stuff. As a professional… — Mary Cain Copy Share Image
When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how… — Delphine Arnault Copy Share Image
I'm basically a marketing director, a CEO and a racing driver all in one, because I have to understand why brands would… — Nicolas Hamilton Copy Share Image
Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their… — Andrew Seth Pringle-Pattison Copy Share Image
The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5… — Rob Reiner Copy Share Image
“People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to… — Cendrine Marrouat Copy Share Image
“The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a… — Jaynie L. Smith Copy Share Image
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising… — John Wanamaker Copy Share Image
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories… — Shawn Amos Copy Share Image
“A great business strategy is the leader’s purpose which is a culture by itself. It is a way of communication, operation, decision… — kamil Toume Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort… — Simon Mainwaring Copy Share Image
I have this brand, I have my name. And I'm going to do what I want because people will buy it. People… — Sasha Grey Copy Share Image
I just want the business to continue to grow and for our brand to become one of the most respected household names… — Sara Davies Copy Share Image
We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing… — Jennifer Hyman Copy Share Image
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed… — Summer Rae Copy Share Image
“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living… — Seth Godin Copy Share Image
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS… — Seth Godin Copy Share Image
“Retailers want brands to be interchangeable and thus substitutable; otherwise, they are weakened in negotiations if the brand is so unique and… — Greg Thain Copy Share Image
“Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms, including the promotional ad or brochure,… — Jay David Bolter Copy Share Image
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to… — Simon Sinek Copy Share Image
When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I… — Bob Iger Copy Share Image
While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities… — Lewis Howes Copy Share Image
“Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want… — Zack W. Van Copy Share Image
“As soon as we open our eyes in the morning, what we want most is to matter, to live a life and… — Bernadette Jiwa Copy Share Image
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you… — Carey Lowell Copy Share Image
At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an… — Neil Blumenthal Copy Share Image
There's no unifying brand about me other than I'm a writer who shares my thoughts. Sometimes my thoughts are designed to help… — Mike Cernovich Copy Share Image
If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on… — Brian Philcox Copy Share Image
Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy… — James W. Loewen Copy Share Image
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a… — Dick Wolf Copy Share Image
I spent my college years studying what I enjoyed semester to semester-a little Spanish literature here, a little psychology there, a little… — Jedediah Bila Copy Share Image
“Consider the perceptions, views and assumptions of your message instead of only sharing in a linear way to force your brand and… — Loren Weisman Copy Share Image
As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered,… — Bruce Barton Copy Share Image
