Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. — Akio Morita Copy Share Image
We don't believe in market research for a new product unknown to the public. So we never do any. — Akio Morita Copy Share Image
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity.… — Akio Morita Copy Share Image
Our plan is to lead the public with new products rather than ask them what kind of products they want. — Akio Morita Copy Share Image
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods. — Akio Morita Copy Share Image
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable. — Akio Morita Copy Share Image
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because… — Akio Morita Copy Share Image
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else… — Akio Morita Copy Share Image
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends… — Akio Morita Copy Share Image
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing… — Akio Morita Copy Share Image
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that… — Akio Morita Copy Share Image
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by. — Akio Morita Copy Share Image
