A few years ago, the Bose Acoustics Corporation had a new product, the Bose Wave Music System. And their ad campaign for it was not successful until they changed one thing. At the top of the ad they said, "Hear… — Robert Cialdini Copy Share Image
If we are paying attention to something, it's important. That's how we decide to pay attention. But a communicator can reroute our attention to… — Robert Cialdini Copy Share Image
The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a… — Robert Cialdini Copy Share Image
What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win… — Robert Cialdini Copy Share Image
Our best evidence of what people truly feel and believe comes less from their words than from their deeds. — Robert Cialdini Copy Share Image
There is a group of people who know very well where the weapons of automatic influence lie and employ them regularly and expertly to… — Robert Cialdini Copy Share Image
There is a study that shows that people who were asked their political opinions, when there was a picture of the American flag in… — Robert Cialdini Copy Share Image
“A los consultores se les enseña a ganarse a la empresa del cliente alcanzando primero el estatus de «consejero de confianza».” — Robert Cialdini Copy Share Image
The joy is not in experiencing a scarce commodity but in possessing it. — Robert Cialdini Copy Share Image
We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves — Robert Cialdini Copy Share Image
Pre-suasion is the practice of getting people sympathetic to your message before they experience it. — Robert Cialdini Copy Share Image
By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and… — Robert Cialdini Copy Share Image
