Consciousness Quote by Robert Cialdini
“What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.”
About This Quote
Source Speech: Talk on Decision Psychology, 2020
The subconscious factor just before a financial choice heavily influences its success.
In simple terms: A hidden mental cue before buying decides the outcome.
Key Takeaway
Recognize and align that cue for better decisions.
Themes
decisionmaking
psychology
economics
awareness
Mood
analytical
strategic
Type
advisory
insightful
When to use this quote
- marketing strategy
- personal finance
- investment planning
- negotiation
- product design
Key Concepts
subconscious bias
choice architecture
behavioral economics
Questions to Reflect On
- How can you become aware of this moment?
- What techniques can you use to shape it?
A Different Perspective
The cue may be fleeting and hard to detect without training.
![“Will these millions of children, for generations upon future generations, know that some of their atoms cycled through this woman? [...] Will they feel what she felt in her life, will their memories have flickering strokes of her memories, will they recall that moment long ago when she stood by…” quote by Alan Lightman](https://sms4smile.com/quotes/img-quotes/543/alan-lightman-2270_children_will-these-millions-of-children-for-gene_2114750.jpg)
