Quote by Robert Cialdini

““A los consultores se les enseña a ganarse a la empresa del cliente alcanzando primero el estatus de «consejero de confianza».””

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More by Robert Cialdini

“Embarrassment is a villain to be crushed.”

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If we are paying attention to something, it's important. That's how we decide to pay attention. But a communicator can reroute our attention to…

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The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a…

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What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win…

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Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

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There is a group of people who know very well where the weapons of automatic influence lie and employ them regularly and expertly to…

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There is a study that shows that people who were asked their political opinions, when there was a picture of the American flag in…

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The joy is not in experiencing a scarce commodity but in possessing it.

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We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

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Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

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By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and…

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Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

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