A brand is a person’s gut feeling about a product, service or organization — Marty Neumeier Copy Share Image
“Sift through threats for hidden possibilities. Every threat carries with it the potential for innovation. The problem of obesity contains the possibility of new kinds of nutrition. The problem of global pollution contains the possibility of new energy sources. The problem of high unemployment contains the possibility of new educational models. The list is endless, if you can learn to… — Marty Neumeier Copy Share
Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep… — Marty Neumeier Copy Share Image
A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why… — Marty Neumeier Copy Share Image
“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your… — Marty Neumeier Copy Share Image
“Creativity is the discipline you use when you don’t know the answers, when you’re traveling to parts unknown. On this type of journey, missteps… — Marty Neumeier Copy Share Image
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created… — Marty Neumeier Copy Share
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions. — Marty Neumeier Copy Share Image
“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.” — Marty Neumeier Copy Share Image
