I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point? — William McDonough Copy Share Image
We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of… — William McDonough Copy Share Image
I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with… — William McDonough Copy Share Image
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence. — William McDonough Copy Share Image
You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of… — William McDonough Copy Share Image
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,… — William McDonough Copy Share Image
I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,… — William McDonough Copy Share Image
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist. — William McDonough Copy Share Image
We are not a green standard, we are a quality standard. We're different, we're multi dimensional. — William McDonough Copy Share Image
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an… — William McDonough Copy Share Image
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage. — William McDonough Copy Share Image
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.… — William McDonough Copy Share Image
![“You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.” quote by William McDonough](https://sms4smile.com/quotes/img-quotes/a98/william-mcdonough-10055_building_you-need-that-same-creative-force-that-e_157070.jpg)
