Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern. — Charles Duhigg Copy Share Image
Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things. — Charles Duhigg Copy Share Image
“If you want to stop smoking, ask yourself, do you do it because you love nicotine, or because it provides a burst of stimulation,… — Charles Duhigg Copy Share Image
“What matters are five key norms,” he told the audience. Teams need to believe that their work is important. Teams need to feel their… — Charles Duhigg Copy Share Image
America has always had an apocalyptic strain. Yet it also seems to believe that if, or when, The End comes, it will still come… — Charles Duhigg Copy Share Image
Bromates are regulated by the Safe Drinking Water Act, but officials are required to test for them only when water leaves a treatment plant. — Charles Duhigg Copy Share Image
“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort. Left” — Charles Duhigg Copy Share Image
Between calculated risk and reckless decision-making lies the dividing line between profit and loss. — Charles Duhigg Copy Share Image
Older Americans are perfect telemarketing customers, analysts say, because they are often at home, rely on delivery services, and are lonely for the companionship… — Charles Duhigg Copy Share Image
“All our life, so far as it has definite form, is but a mass of habits - practical, emotional, and intellectual - systematically organized… — Charles Duhigg Copy Share Image
“Someday soon, say predictive analytics experts, it will be possible for companies to know our tastes and predict our habits better than we know… — Charles Duhigg Copy Share Image
“I love Paul O'Neill, but you could not pay me enough to work for him again" one official told me. "the man has never… — Charles Duhigg Copy Share Image
“THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan” — Charles Duhigg Copy Share Image
