When you get an invitation to come back and be part of the team that will be the architect of the next generation of growth, when you get an opportunity in a business of the size and scope of McDonald's,… — Steve Easterbrook Copy Share Image
China and Hong Kong represent an enormous growth opportunity for McDonald's. — Steve Easterbrook Copy Share Image
There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time. — Steve Easterbrook Copy Share Image
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. — Steve Easterbrook Copy Share Image
When you're in a turnaround situation, you cannot incrementalize your way out of it. — Steve Easterbrook Copy Share Image
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going. — Steve Easterbrook Copy Share Image
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. — Steve Easterbrook Copy Share Image
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — Steve Easterbrook Copy Share Image
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I… — Steve Easterbrook Copy Share Image
The McJob tag is misleading, and demeaning to our staff and franchisees. — Steve Easterbrook Copy Share Image
