Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and… — Daniel Starch Copy Share Image
Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to… — Daniel Starch Copy Share Image
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are… — Daniel Starch Copy Share Image
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in… — Daniel Starch Copy Share Image
Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a… — Daniel Starch Copy Share Image
Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,'… — Daniel Starch Copy Share Image
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. — Daniel Starch Copy Share Image
