“Your design shouldn’t interfere with this sense of control. It should extend it. Simple experiences make users confident that they’re making good choices. Simple experiences reassure users that the product will respond in a predictable way. Secondly, they want to… — Giles Colborne Copy Share Image
“Simplicity does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means that the… — Giles Colborne Copy Share Image
“It’s been pointed out that products that start out simple often end up getting so complex they cease to be useful. But if you… — Giles Colborne Copy Share Image
“Continually adding features to software turns out to be equally unsustainable.” — Giles Colborne Copy Share Image
“At home, at work, and outdoors, you must design for constant interruptions.” — Giles Colborne Copy Share Image
“Begin with that need—the user’s need to feel in control of some part of his life—then try to dig deeper by asking, “So what?” — Giles Colborne Copy Share Image
“Mainstreamers are interested in getting the job done now; experts are interested in customizing their settings first. • Mainstreamers value ease of control; experts… — Giles Colborne Copy Share Image
“Simple user experiences need to work for a novice, or a mainstreamer who’s under pressure.” — Giles Colborne Copy Share Image
“Visiting users in their workplaces was vital—if we’d simply imagined the manager at his desk we would have missed the crucial aspects. Watching people… — Giles Colborne Copy Share Image
“Wizards promise to make things simple by breaking them down into steps. The problem is they take control away from the user. Because of… — Giles Colborne Copy Share Image
“The quick and dirty way is to write down a one-line description, in the simplest terms possible, of what I’m creating, along with a… — Giles Colborne Copy Share Image
“The thing to do, then, is to describe what the user does from the beginning to the end of their experience, remembering that it’s… — Giles Colborne Copy Share Image
